A comparison of the friends present (indicated by a star) aggregated into four common social groups (as circled)and mapped according to their percieved closeness to client (center).
The phasing of a burger and chips based diet into a tuna and pasta based diet. The “as is” scenario presents the current dietary state. After a shopping phase, it is possible to introduce a salad component to the meal. After further user acceptance testing and shopping, the burger and chips can be replaced by tuna and pasta. The intra-phasing suggests the relative changing proportions of chips to salad and burger to tuna respectively.
